Unity Concert Series and Hard Rock Cafe Presents DJ Snoopadelic, Jordin Sparks, Estelle, Grandmaster Flash and More for ‘Together We Vibe’ – a Free 9-Hour Live-Stream New Year’s Eve Benefit

The Together We Vibe New Year’s Eve Benefit Concert, presented by the Hard Rock Cafe and Unity Concert Series, is the national virtual celebration to watch this New Year’s Eve. Ring in midnight in each time zone with a different celebrity headliner during nine continuous hours of non-stop hip hop, funk, soul, rock and pop music.

Tune in for free and safely celebrate this New Year’s Eve with legendary musical performers all while supporting the evening’s mission to raise awareness for the Community Healing Gardens non-profit. 

Midnight Ball Drop Celebrity Headliners: 

DJ Spoodadelic      West Coast 12:00 a.m. PT

Jordin Sparks     Mountain Time 11:00 p.m. PT

Estelle         Central Time 10:00 p.m. PT 

Grandmaster Flash     East Coast 9:00 p.m. PT 

Warren G, Zhavia, DJ Quik, Cheat Codes, Jenn Morel, The Brandon Brown Collective, Natty Rico, Eric Zayne, Skylet Gunner, Will Jay, DJ Spider, and host DJ Saint Clair will also perform live on the Hard Rock Cafe stage.

The evening will also feature an array of renowned chefs and mixologists sharing their favorite New Year’s Eve food and beverage recipes. Chefs and mixologists include Bacardi North America’s Director of Education Jaymee Mandeville, Border Grill Owner and Chef Mary Sue Milliken, Coolhaus Ice Cream’s CEO and Co-Founder Natasha Case and more.

By hosting this year’s benefit online, the Unity Concert Series is able to raise awareness and funds for this year’s beneficiary Community Healing Gardens. CHG is a non-profit established in 2015 that builds, maintains and provides free vegetables and herbs for low-income communities in Watts, Compton and other areas in Southern California. CHG also serves as neighborhood tentpoles with year-round educational workshops to teach the importance of urban farming and the link between healthy food choices and flourishing communities.

The concert begins streaming at 4:00 p.m. PT on Dec. 31, 2020, at www.unityconcertseries.org and at select Hard Rock Cafes nationwide. Viewers are encouraged to sign up for UCS’ mailing list for exclusive content and updates. 

The safety of all persons involved and preventing the spread of COVID-19 was given the highest priority during the production of Together We Vibe. 

Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 70 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls. Beginning with an Eric Clapton guitar, Hard Rock owns and showcases the world’s most valuable collection of music memorabilia at more than 83,000 pieces. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity and Top Employers for Women. The brand is owned by HRI parent entity The Seminole Tribe of Florida. www.hardrock.com

CONTACT: Ely Anne Vedar / ely@elyagency.com / 805-201-8050

Source: Unity Concert Series