The Annual State of Digital Products Survey Reveals Outsourcing is No Longer a Dirty Word

Companies clearly see the ability to innovate – and to integrate emerging new technologies into new digital products – as critical to their survival. Yet many companies are struggling to recruit and retain talent with the skills necessary to do so

Uruit, a leading digital product agency, today announced the results of its first annual “The State of Digital Products” survey. Key insights from the report include that while outsourcing has been once vilified, today many senior digital product executives embrace the practice of engaging teams outside their company as a core component of their go-to-market strategies.

“The State of Digital Products” findings also indicate that companies clearly see the ability to innovate – and to integrate emerging new technologies into new products – as critical to their survival. Yet many companies are struggling to recruit and retain talent with the skills necessary to develop those products.    

“Uruit created ‘The State of Digital Products’ survey to better understand the current and future state of digital products in the U.S. and globally. We felt it was especially relevant to look at digital product development through the lens of evolving user needs,” said Rodrigo Garcia, chief strategy officer, Uruit. “Many of the key industry trends we witnessed in the past years – digital transformation, advanced technology deployment, IT skills shortages, outsourcing – were ignited by changing user needs and habits, and then accelerated by the pandemic. The result? Increased pressure on product management to push new product development and innovation forward and accelerate time to market to meet changing customer needs and marketplace competition.”

“The State of Digital Products” survey results suggest that while under incredible pressure during the pandemic, senior product management is navigating key digital product development challenges by implementing advanced technologies, closing the talent gap through outsourcing, and getting their hands and heads around data for key product decision making.

The survey includes 300 global respondents representing senior product management across a wide variety of industries including Education, Financial Services, Healthcare, Insurance, Real Estate, Retail/e-comm, Technology, and Telecommunications. Respondents included executives from start-ups to industry juggernauts such as Google, Cisco, Little Caesar’s, Woolworths, Singapore Airlines, Capital One, VMware, ADP, Teradata, T-Mobile, Netflix, Walmart, and Amazon, just to name a few.

Uruit and The Product School are hosting a free webinar to discuss the The State of Digital Products survey findings. The full report can also be downloaded here.

About Uruit
Uruit is a boutique digital product agency founded in 2007 with offices in the U.S. and production teams in Uruguay and Colombia. Using agile methodologies, Uruit offers web and mobile app development solutions with a focus in front-end development for leading innovative product companies.

Uruit’s highly skilled team of software engineers is passionate about creating successful digital products that provide users with meaningful experiences. Uruit as relationships with top industry leaders ranging from start-ups to established corporations such as PwC, Microsoft, Bloomberg, MacMillan Learning, and Tony Robbins, among many others. For more information, please visit http://www.uruit.com.

Share article on social media or email: