Sestra Systems, a Northern VA Startup, Raises $15 Million in New Financing as Demand Surges

Sestra’s TapWise Technology featured on board the Virgin Voyages’ Scarlet Lady

Charles Steadman, who heads Virgin Voyages Beverage and Bar Development says, “Sestra’s unique dispensing capabilities and integrated IoT analytics engine are essential on-board systems and an important component of our beverage strategy.”

Sestra Systems, the industry leader in smart, cloud-connected dispensing, is excited to announce they have raised a new $15 million financing round. The company will use the funding to scale its sales & operations teams, accelerating growth and expanding into new markets.

It’s estimated the smart dispensing market is more than $17 billion and growing as the pandemic has caused the Food and Beverage industry to look to modernize operations. Through smart management, innovation, and strong customer partnerships, Sestra successfully managed the pandemic hospitality industry during the pandemic and is now poised to take advantage of the accelerated technology demand with a large installed base and a significant backlog.

“Now that Covid restrictions have been lifted, there is a surge of pent-up demand. We all want to celebrate through sports & entertainment and through travel. The need for automation has never been greater and Sestra is a unique and important part of the strategy to deliver the best and most valuable guest experience,” said Lev Volftsun, CEO of Sestra Systems.

Sestra’s technology includes their TapWise dispensing solution for any product, any dispenser, and any container. The future is connected and Sestra provides unprecedented flexibility, bringing frictionless, profitable service to every corner of the F&B industry and across the entire venue – big to small, enterprise to local – through connected, controlled, and integrated dispensing. TapWise also includes new touchless solutions that use sophisticated sensors to detect and analyze objects and movement in 3D. Sestra’s cloud-based platform ecosystem offers options with integrated point-of-sale systems, mobile experiences, and self-serve authorizations.

Charles Steadman, who heads Virgin Voyages Beverage and Bar Development underscored Sestra’s value, “Sestra’s unique dispensing capabilities and integrated IoT analytics engine are essential on-board systems and an important component of our beverage strategy as we welcome sailors back to sea on the Scarlet Lady and expand our fleet worldwide. Our partnership with Sestra also brings skilled resources and people to help extend our reach into the challenging realm of waste reduction, consistency of service and unparalleled support.”

The value of Sestra’s cloud infrastructure – with portal views on operational and readiness data, beverage trends, guest information, and on-premise consumption – has become a valuable asset to its customers.

About Sestra Systems
Based in Sterling, VA, Sestra System’s mission is to bring the internet of things to beverage dispensing, making customers smarter and enriching the guest experience. They believe in possibility, so they turn the spotlight on innovations – in product and process, in service and insights. Sestra’s cloud-connected solutions enable customers to maximize profit by providing state-of-the-art features optimized to prevent loss, improve service speed and quality, and ease operations, while providing global business management, control, and analytics tools. For more information, visit: http://www.sestrasystems.com.

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