Oprah Winfrey, Richard Gere & Sharon Stone Help Project Angel Food Set Fundraising Record During Two-Hour Live Television Event on KTLA 5 (Los Angeles)

Lead with Love 3 Held on Saturday July 23 raised over $1 Million on behalf of Project Angel Food

“With inflation and rising food insecurity among L.A.’s critically ill population, it is so encouraging to see Los Angeles step up to help us rise to the challenge,” said Richard Ayoub, CEO of Project Angel Food.

On Saturday July 23, 2022, Project Angel Food’s LEAD WITH LOVE 3 presented by City National Bank, aired live on KTLA 5 and was a triumph, becoming the highest grossing night in the telethon’s three-year history, with $1,172,970.00, outperforming their million-dollar goal by more than 17%.

Oprah Winfrey opened the show, Richard Gere made a rare television appearance, and Lori Loughlin made her first non-acting television appearance in more than three-and-a-half-years. The night was filled with fan favorites, celebrity messages, an All-Star Phone Bank of celebrities taking donor calls, and musical performances.

Will & Grace star Eric McCormack and KTLA Morning News anchor Jessica Holmes returned to host the annual televised event and were joined by Loni Love and Alec Mapa who also returned as dynamic co-hosts.

Highlights included:

· Lori Loughlin, who has volunteered with Project Angel Food since January 2021, appearing a “day in the life of a Project Angel Food volunteer” package in which she said of the organization, “It is a community, it is a family, and all the people that work here are so wonderful. They have welcomed me with such open arms at a time when I was feeling particularly down and broken. That’s how I found a home here, and that’s what I feel like they did for me, and that’s why I’m so proud to be here and working with this organization, because they really do care. It’s really a community.”
· Oprah Winfrey’s stirring opening, kicking off the show with this message: “When we find a way to serve other people, we see how compassion and empathy can really make a lasting, positive impact by showing up for somebody else.”
· Richard Gere announcing a $75,000 matching grant from the Herb Ritts Foundation, saying, “Herb was one of my dearest, closest friends and when he passed away in 2002, from complications from HIV/AIDS, it was completely devastating for all of us. And he wanted his foundation to continue the work he had been doing helping people.”
· A hysterical Will & Grace reunion in which Eric McCormack’s Will & Grace co-star Sean Hayes feigned audio issues and insulted McCormack’s gray hair and beard.
· A Charlie’s Angels reunion with Jaclyn Smith and Cheryl Ladd.
· Four “Mystery Guests” included Cybill Shepherd, who left McCormack flabbergasted with revealing she knew Elvis Presley, “in the Biblical way,” Charo, 13-time Grammy Award winner Chaka Kahn, and Los Angeles Mayor Eric Garcetti, who discussed delivering meals with Project Angel Food.
· The television debut of Debbie Gibson’s new song “Cheers” from her upcoming Christmas album which closed the show, and Taylor Dayne’s live performance of “I’ll Be Your Shelter.”
· Loni Love “flipping her wig” when Rock ‘N Roll legend Stevie Nicks called in a surprise $25,000 donation.
· Presenting sponsor City National Bank’s Linda Duncombe, Executive Vice President, Chief Marketing, Digital and Product Officer, delivering a $100,000 check to McCormack, Project Angel Food CEO Richard Ayoub, and Holmes.
· Pauley Perrette, who was on hand to introduce a musical performance, bringing with her a $9,000 donation.

Executive produced by television veteran, Brad Bessey, along with Michael Levitt, Ayoub, KTLA’s Marcus Smith and Jacob Burch, and Mark McBride, sponsorships, the live two-hour fundraising special was jam-packed with surprises, energy and fun. Bessey says, “Over dinner with Eric several months ago, he mentioned in passing he would love our show to have more of a ‘variety feel’ this year, so we ran with it. I think we delivered with humor and heart.”

The All-Star Phone Bank, emceed by Mapa, created the most unpredictable and entertaining segments of the night with Melissa Peterman, Michelle Visage, Kim Coles, Jai Rodriguez, Beth Hall, Mary-Margaret Humes, Lawrence Zarian, and Gregory Zarian talking to donors throughout the night and creating comedy chaos along the way.

In addition to Dayne and Gibson’s live performances, musical highlights included Pat Benatar and Neil Giraldo performing “We Belong,” Sarah McLachlan performing, “I Will Remember You,” Five for Fighting performing, “World,” and Josh Groban performing, “Angels.”

Celebrity messages flooded in from supporters Bryce Dallas Howard, Sharon Stone, Whoopi Goldberg, Eugene Levy, Gloria Estefan, Karamo, Holland Taylor, Henry Winkler, Fran Drescher, Tyler Henry, Danny Pino, Cheryl Burke, Rachel Lindsay, Ross Mathews, and Jonathan Del Arco.

Ayoub reflected, “With inflation and rising food insecurity among L.A.’s critically ill population, it is so encouraging to see Los Angeles step up to help us rise to the challenge.” Donations are still being accepted for LEAD WITH LOVE 3, at angelfood.org/love.

LEAD WITH LOVE has been renewed by KTLA and City National Bank through 2024. Sponsors for LEAD WITH LOVE 3 presented by City National Bank include City National Bank, Herb Ritts Foundation, Amazon/Glamazon, San Manuel Band of Mission Indians and Yaamava’ Resort & Casino at San Manuel, Audacy Radio, Ralphs•Food 4 Less, The National Rongxiang Xu Foundation & Human Heritage Project, The Chuck Lorre Family Foundation, Wen by Chaz Dean, Michael Libow, Wells Fargo Foundation, David Vickter Foundation and Retrouvé. COVID 19 rapid tests were generously donated by 911 COVID Testing and administered onsite by their team of professionals.

Project Angel Food feeds critically ill men, women, and children in Los Angeles County. The organization delivers Medically Tailored Meals, with care and compassion, directly to the client’s homes. More than 2,500 vulnerable Angelenos are fed daily, with over 1.2 million meals delivered each year.

Photos are by Philip Faraone/Getty Images for Project Angel Food: LINK.

Video footage courtesy of KTLA for Project Angel Food. LINK to footage.

To learn more about Project Angel Food, please visit http://www.angelfood.org.

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