Newswire’s Guided Tour Client, Mind Beauty, Shares Expert Insights on Antimicrobial Fabric in ‘The Healthy’ Article

MindBeauty, a client that’s part of Newswire’s Earned Media Advantage Guided Tour program, was recently quoted in an article in The Healthy about antimicrobial fabric and its ability to kill germs. 

This earned media opportunity is especially valuable for MindBeauty as the San Francisco, California-based company has created the innovative and lab-certified AM99TM mask that provides a 99% viral de-activation efficiency as well as prolonged protection from the family of coronaviruses and at least 17 other potentially harmful microbes.

As we look ahead to the future, many people are becoming increasingly interested in antimicrobial fabrics and the layer of protection they provide wearers.

The question of whether or not antimicrobial fabric can kill germs was a topic of discussion in a recent article published on The Healthy, a website developed by the publishers of Reader’s Digest which is focused on providing, “real, science-backed answers for your most important health questions and problems.”

MindBeauty’s Chief Technology Officer, Terry T.L. Au-Yeung, PhD, was able to provide his expert insights on how antimicrobial fabrics will be used moving forward not just for consumers but in medical environments as well.

“Using science and their expertise, MindBeauty has created a reusable mask that’s an effective option to support global health,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “This earned media opportunity gave our client the platform to be a thought leader and showcase their expertise, reach a larger audience, and in turn, build brand awareness for their company and product.”

As a Guided Tour customer, Newswire continues to act as an extension of MindBeauty’s team to identify media opportunities, craft compelling stories, launch targeted campaigns, and provide reports on overall performance.

To learn more about how Newswire’s integrated solutions are helping companies like Avanze grow their audience, expand their reach, and implement an effective go-to-market strategy, visit today.

About AM99

MindBeauty created the AM99™ line of protective face masks as a response to the heightened need for simple and effective solutions to contain, protect against, and minimize the effects of the global outbreak. The result is a reusable face mask that is an effective, safe, and fashionable option that’s early-to-market for users and outperforms other masks in the market landscape. Learn more at

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

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Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications 
Office: 813-480-3766

Source: Newswire