Violet Defense is leveraging Newswire’s experience and expertise in press release distribution to promote its germ-killing UV technology during a time when individuals and businesses alike are focused on the cleanliness and sanitation of the places they frequent.
NEW YORK, April 14, 2021 (Newswire.com) – Violet Defense, an Orlando, Florida-based technology company, recently joined Newswire’s Earned Media Advantage Guided Tour program to increase brand awareness for its patented germ-killing ultraviolet (UV) technology, attract potential partners, share their expertise through well-crafted thought-leader pieces, earn media mentions in relevant industry publications, and more.
In March 2020, COVID-19 was officially declared a pandemic, and since then, the world has remained focused on combating this virus through the implementation of safety measures such as social distancing, masks, and now, vaccine development.
Another major area of focus has been on the attentiveness of individuals and businesses alike to sanitizing and disinfecting public places.
Now, more than ever, Violet Defense has remained dedicated to protecting our world from germs by bringing the power of UV disinfection to everyday spaces including but not limited to:
- Athletic Facilities
- Schools and Universities
- Government Agencies
- First Responders and Law Enforcement Facilities
Violet Defense’s patented technology offers disinfection of both air and surfaces with both mobile and installed UV disinfection solutions and serves as an effective alternative to traditional chemical cleaners that are used in high-traffic areas.
“We’re looking forward to our partnership with Newswire to create and distribute content that highlights our expertise and educates the public on the effectiveness of UV light to disinfect the air and surfaces we touch,” Jessica Jones, Vice President of Marketing for Violet Defense. “Our environmentally friendly and chemical-free technology can protect our world from germs, and we’re confident Newswire will help us build brand awareness and stay in front of our target audience.”
Newswire will act as an extension of Violet Defense’s team to identify media opportunities, create compelling stories, launch targeted campaigns, and provide reports on overall performance.
“Through our partnership with Violet Defense, we’ll focus on converting their owned media into earned media opportunities to accelerate their business growth and generate the brand awareness they deserve especially now as we look ahead to life post-pandemic,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire.
Clients that are part of the Guided Tour program receive a needs analysis assessment that helps Newswire’s PR experts determine the most relevant and actionable areas of opportunity to develop an effective go-to-market strategy.
From there, Newswire leans on its nearly 15 years of experience and leverages the expertise of its account strategists to offer targeted media outreach, the development of newsworthy stories, benchmarking, routine follow-ups, and more as part of the program to ensure clients are meeting their specified targets and needs throughout their time on the Guided Tour.
To learn more about how Newswire’s integrated solutions are helping companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
About Violet Defense
Violet Defense uses UV disinfection to protect everyday spaces from harmful pathogens by killing up to 99.9% of E. coli, Salmonella, MRSA, C. diff., Norovirus, C. auris, and coronavirus. Violet Defense’s technology is the only known Pulsed Xenon solution that can be installed into a room full-time, creating a continuous way to address disinfection needs of all types of settings. For more information, visit www.violetdefense.com or follow us on Facebook (@violetdefense) or LinkedIn (@violetdefensetechnology).
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | CMO and SVP of Media and Marketing Communications