LOS ANGELES, September 9, 2021 (Newswire.com) – In November 2020, the Macao Government Tourism Office USA (MGTO-USA) launched “Dream Now and Travel Later,” a social media integrated campaign, which has been awarded by the 2021 PATA Gold Awards as the sole Grand Award Winner in the Marketing Category at the virtual ceremony on September 8, 2021.
“It is a tremendous accomplishment to be recognized by PATA and the esteemed judges,” said General Manager of MGTO-USA, Julie Avery-Cuesta. “Through our team’s flexibility and quick-thinking, MGTO-USA was able to reposition two campaigns, successfully driving positive brand affinity for the Macao Government Tourism Office and providing inspiration and educational resources to consumers with the ultimate goal that they can dream now and travel later.”
In response to the global pandemic from 2019 to 2020, MGTO-USA launched the “Dream Now and Travel Later” integrated campaign series in fall 2020 — which consisted of concepts from MGTO-USA’s “East Meets West” and “Macao Makes it to GIPHY” campaigns — with a goal to inspire consumers to “Dream Now and Travel Later.” The campaigns launched across Facebook and Instagram, inclusive of influencer partnerships, a paid partnership with a third-party media platform, social media sweepstakes, content creation, and community engagement. Huge success was achieved, earning 2.6M+ impressions, 620K+ engagements, and 580K+ video views.
This is the second prestigious award that MGTO-USA has been awarded for the “Dream Now and Travel Later” campaign. In March 2021, MGTO-USA was distinguished with a Silver Global Social Media Awards for Best Integrated Campaign for the “Dream Now and Travel Later” campaign.
Located on the Pearl River Delta, Macao is the result of over 400 years of cultural exchange between East and West. Macao is easily accessible from the U.S., with connecting flights into Macau International Airport. Access is also convenient via Hong Kong, which is less than an hour away, with ferry connections operating 24 hours a day, or through the new Hong Kong-Zhuhai-Macau Bridge. For more information, visit www.macaotourism.gov.mo.
Director of Sales and Marketing, MGTO-USA
+1 424 309 0805
Source: Macao Government Tourism Office