LiveTribe Sees RED For Jeep Compass Limited Edition – Automaker Partners with Bono’s RED To Raise Money To Fight Global Health Crisis with “Mission” Spot

Jeep RED “Mission” spot produced by LiveTribe

LiveTribe feels fortunate to work with Stellantis on such a high profile, humanitarian campaign, the first involving RED and a major automaker,” says Producer/Director Kaia Lavender. “It’s great to collaborate with some of the best brands in the world for a good cause.

Commercial production company LiveTribe recently traveled to Detroit to produce and direct a spot titled, “Mission,” highlighting the 2022 RED special edition Jeep Compass. The new campaign, which also involves Stellantis brands RAM and Fiat, aims to raise more than $4 million in promised funding to support RED charity, which began years ago to fight HIV/AIDS, tuberculosis and malaria. This new campaign will help raise aid for the coronavirus pandemic. The Jeep spot can be seen here.

“LiveTribe feels fortunate to work with Stellantis on such a high profile, humanitarian campaign, the first involving RED and a major automaker,” says Producer/Director Kaia Lavender. “It’s great to collaborate with some of the best brands in the world for a good cause.”

According to the director of the spot, Alberto Accettulli, the key was to make the most of the limited window of access to the RED Jeep. “We wanted to build a distinct sense of movement for this special edition, so we utilized a SPV racing drone,” he says. “Jeep has never used this kind of extreme footage, to fly really fast toward the vehicle at high speed. It gave the film a unique energy.” In the spot, we start on the Red planet, before bold graphics inform viewers that the real RED mission is back on planet Earth. We are then introduced to the inspired, limited edition Jeep Compass, which will help fund RED’s new mission expanded to include COVID vaccinations worldwide. “Drive RED, Save Lives,” the spot concludes.

Bono, co-founder of (RED), called the partnership with the automaker “a power shot in the arm” for the organization’s “fight against pandemics and the complacency that fuels them.”

“I’m here to sell an idea that unless this pandemic is defeated everywhere, no one is safe anywhere,” says Bono. “I’m not sure it’s clear that people realize that it’s not an act of charity to get vaccines out to people who live on the other side of the world, it’s enlightened self-interest.”

About LiveTribe:
LiveTribe is a forward-thinking, women-owned commercial production company, which is at it’s core, a storytelling force with a penchant for crafted realism. Our creative collective helps brands to tell their unique stories while offering a compelling proposition: agile creation of high quality content that maximizes screen appeal and production values while honoring budget boundaries.

Credits:

Client: Jeep

Agency: MIGRANTE CONTENT

Creative/producer and leadership team :

EXECUTIVE CREATIVE DIRECTOR : Leonardo Ricagni
CREATIVE DIRECTOR : Sol Ricagni
EDITOR : Franco Ricagni & Hernan Hernandez
PRODUCERS : Keithian Sammons & Pablo Figueroa

Production Company:
LiveTribe, Los Angeles
Director: Alberto Accettuli
DP: Tommy Daguanno
EP/Partner: Kaia Lavender
Head of Production: Theresa Marth
Producer: Ritchie Piert

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