Gimbal, Venuetize Team Up to Amplify Experiences Through Advanced Location-Based Engagement

Gimbal, the leading location intelligence platform, and Venuetize, leaders in mobile-first technology and advanced e-commerce capabilities, have teamed up to bring real-time location capabilities to the sports, entertainment, and hospitality industries. This partnership will augment the fan and guest experience via rich location-based services inside and outside venues.

Consumers have come to expect every interaction they have with a brand to cater to their preferences. By opting into location services via a native mobile app, fans and guests will receive more personalized 1:1 communications and other incentives based upon on and off-premise activities. This in turn creates greater revenue drivers through sponsorship and ticket sales and better operational efficiencies for teams and venues. A winning combination for all.

“The pandemic has raised the stakes on consumer expectations and the synergies that exist between Gimbal’s location capabilities and the Venuetize platform will play a pivotal role as fans make their way back to stadiums and venues,” said Don Norton, President of Gimbal. “We’re excited for the partnership and the future of what’s possible.”

On a macro (geofencing) and micro (beacons) level, the partnership will deliver the following benefits to teams and fans alike:

  • Mobile Ordering – Advanced location capabilities for in-app Mobile Ordering for delivery to seat location or express pick up at concessions or merchandise location.
  • Personalized Marketing – Greetings upon arrival, collection and segmentation of audiences, and promotion of personalized rewards and partner messaging as fans walk by in-stadium ads on walls or other signage.
  • Upsell Opportunities – Drive behaviors through incentives to arrive earlier, stay longer, and return by identifying best opportunities to engage guests.

“Venuetize consistently looks for ways to constantly improve its platform,” said Jon Romm, CEO and Founder of Venuetize. “Working hand in hand with our integrated technologies like this with Gimbal to provide better location detection of the patrons for our clients is paramount in providing a safer and better experience for the fans and patrons in the venue.”

Gimbal recently launched their On-the-Way SDK with enhanced location functionalities connecting mobile orders with pickup options that play well with Venuetize’s order and payment features to deliver a more seamless experience.

About Gimbal

Gimbal puts the power of location intelligence to work, enabling businesses to create frictionless experiences. The company’s macro and micro-location solutions turn physical-world data into action for operators, marketers, and analysts looking to improve their omnichannel strategies. Gimbal has been named to the Inc. 500 and Deloitte Fast 500 and is widely recognized as a leader in location-based marketing services. To learn more, visit https://gimbal.com/.

About Venuetize

Venuetize is the leading mobile technology and advanced e-commerce platform for the sports, hospitality, and entertainment industries. The company’s proven platform (PaaS) connects technology ecosystems, facilitates e-commerce, and delivers cutting edge mobile-first experiences. With 185+ third-party integrations and counting, Venuetize provides unmatched flexibility to create an easier, safer, and more enjoyable experience for guests. Founded in 2014, Venuetize works with professional sports teams, stadiums and arenas, casinos, entertainment districts, and shopping destinations across the globe. For more information, visit http://www.venuetize.com/.

Media Contact(s)
Liz Weinsten 
VP of Marketing, Gimbal
(800) 882-5216 ext. 523
liz.weinsten@gimbal.com

DC Ramsey
Director of Marketing, Venuetize
919-749-5349
DRamsey@Venuetize.com

Source: Gimbal