Event Industry Company Decimated by COVID Spreads Hope and Joy Through Snow in a Box This Winter Season in Southern California

“Ice Bulb prides itself on providing unique and creative experiences for our clients and their guests’ pleasure,” said Ice Bulb’s founder, Marc Entin.  “With the current circumstances surrounding COVID-19 and the collapse of the live event and entertainment industries, we wanted to find a new way to create happiness for people while keeping our team engaged. Seeing the smiles on people’s faces as they play with fluffy snow has made this endeavor so much more gratifying than we could have ever imagined. With Snow in a Box, kids that have not been able to go out, go to school, enjoy family holiday vacations and much more—now have a way to create memories and do so in their own safe environments.” Since launching, Snow in a Box sold out entirely last week producing more than 48,000 pounds for the holidays and expects to produce even more this week, spreading snow to all as 2021 approaches. Snow in a Box is a simple concept yet the value it delivers outlasts the snow itself. Fresh powdered snow is hand-delivered in as short as a 24-hour window. Entin personally takes the time to speak to each inquiry, talking them through their order and a series of tiers created to help them navigate what’s best for their needs.  

With gratitude to the community for supporting his efforts and a desire to spread kindness to all, Entin announced on #GivingTuesday in conjunction with his launch that he would be donating 5% of all December sales to a “fun-fund” which would provide gifted snowy entertainment to children in need this winter. Entin has partnered with two local charities to deliver snow to their children, Rising Above Disabilities (RAD), and Hope of the Valley Rescue Mission (HOTV).

Entin’s first event was the RAD Winter Wonderland Drive-Through in OC on December 20. Monday, January 4, Ice Bulb is at it again, heading to L.A. where they will completely snow the Genesis House for the HOTV children. “We pride ourselves on shining a light for our residents and shelter guests even during their darkest hours. This year has been unlike any other; we have worked vigorously to push through and support them to no end, especially the children. The excitement and hope this will bring as they start 2021, with new goals and beginnings will be unlike anything we could ever gift them. Imagine a snowy Los Angeles right in their front yard, six feet apart, of course, I just can’t wait! We are so grateful for Snow in a Box’s efforts and generous hearts,” said Ken Craft, CEO of Hope of the Valley Rescue Mission.

​With the regional stay at home order now extended, Snow in a Box’s number one goal at this time is to continue safely bringing joy this winter to people, their families and pets, all while surprising those in need as they do so. “As long as we’re delivering snow, we’ll be giving snow back this season,” said Entin. “It’s the best and only option for Ice Bulb, and I’m so honored to play a small role in what I hope continues to yield some pretty big memories.”

To learn more about Snow in a Box, please visit www.snowinabox.com or follow them @icebulb on socials. 

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