Jungle Scout’s Q2 2021 Consumer Trends Report explores changing consumer expectations, behaviors, and priorities, compares Amazon vs. Walmart, and more.
AUSTIN, Texas, June 15, 2021 (Newswire.com) – Today, Jungle Scout, the leading all-in-one platform for selling on Amazon, released its Q2 2021 Consumer Trends Report, a quarterly study of 1,000 U.S. consumers that reveals how consumer expectations and habits have changed over time, whether the pandemic has permanently changed consumer behaviors, and more.
Key insights include:
- Consumers now consider fast and free shipping essential.
- 80% of consumers expect free shipping when ordering a certain dollar amount of products, and 66% of consumers expect free shipping for all online orders.
- 91% of consumers expect to receive an online order within a week, and 9% expect it the same day.
- Plus, 70% stated they would be upset if an order didn’t arrive on time.
- Where does Walmart beat Amazon? Prices and Grocery.
- While consumers still favor shopping on Amazon for most products, Walmart edges out Amazon in the Grocery category. 51% of Walmart.com shoppers purchased groceries there in recent months compared to 23% of Amazon.com shoppers who did so.
- 50% of consumers shop on Walmart.com because they like the site’s prices and are familiar with its products.
- Price-sensitive consumers are embracing the online secondhand market — but may be dropping at-home projects.
- 27% of consumers say they are looking for pre-owned products when they shop online, and 44% have bought or sold pre-owned items over the last year.
- Yet while they cooked, cleaned, and entertained themselves primarily at home over the past year, consumers say they plan to cook at home less (12% drop), clean less (13% drop), and do fewer home improvement projects (8% drop).
“Expectations around online shopping have shifted as more consumers have embraced online purchasing,” said Greg Mercer, Founder & CEO of Jungle Scout. “As product reviews, low prices, and fast shipping with easy returns become more important for consumers, it’s important that e-commerce businesses are able to adapt to these changes, making marketplaces like Amazon and Walmart even more desirable.”
Q2 2021 Trends:
The Consumer Trends Report publishes new data on consumer preferences and behaviors every quarter:
- Consumer spending: 32% of consumers say their overall spending decreased in early 2021, 43% said it stayed the same, and 26% said it increased. But 39% say their online spending increased (23% expect that to continue), and 37% say their Amazon spending increased (25% expect that to continue).
- Top retail stores and websites: Amazon leads online shopping, with 71% of consumers saying they’ve shopped there in recent months, followed by 39% shopping on Walmart.com, 20% on Target.com, and 19% on eBay.com. There has been a continued decline when it comes to in-store shopping at certain large retail stores, such as Best Buy, Kohl’s, and Home Depot.
- In-demand products: 37% of consumers are saying they are buying more groceries and 35% are buying more cleaning supplies. Alternatively, more than 20% of consumers are buying less clothing and fewer electronics and home items.
About the Report
Between April 16-18, 2021, Jungle Scout conducted an anonymous survey among a panel of 1,066 U.S. consumers about their buying preferences and behaviors. Respondents represent every U.S. state, all genders, and ages 18 to 75-plus, as well as all employment types and varying income levels.
About Jungle Scout
Jungle Scout is the leading all-in-one platform for selling on Amazon, supporting nearly $22 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their e-commerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.
Public Relations Strategist
Source: Jungle Scout