2020 Recap: Despite Challenging Year, Newswire Rises to the Occasion With the Earned Media Advantage Guided Tour

2020 has been nothing short of a whirlwind for professionals in the U.S., and Newswire has been there every step of the way to guide teams through an unpredictable digital landscape.

 While 2020 has had more than its fair share of obstacles for businesses and individual professionals, Newswire’s team has remained committed to helping each of its individual customers as they navigate the new normal and the digital landscape that it has brought about. In particular, Newswire’s Earned Media Advantage Guided Tour has been a major highlight for the company, with the program’s successes including multiple instances of high-profile earned media coverage, amplified sales growth, and increased brand awareness for Newswire’s customers. 

The U.S. workforce has faced no shortages of operational difficulties this year. According to Rachel Haot, the Executive Director of Transit Innovation Partnership of New York City, “In the Covid era, innovation is not optional.” 

This rings true as American businesses have been tasked with adjusting to social distancing and personal protective equipment guidelines, managing remote workflows, managing department budget cuts, and more. At a time where digital traction is tied directly to the online success of a modern company, Newswire’s team has looked to create new opportunities for engagement and channel development through campaign management, SEO optimization, and strategic go-to media and go-to-market strategies. 

“We have had countless conversations with customers in very different industries that all seem to be saying very similar things when it comes to the internal and external challenges they have faced,” said Charlie Terenzio, Newswire’s VP of Earned Media Advantage Business. 

“Many of them are looking for more exposure and digital guidance at a time when funding has been heavily restricted. Because of this new reality, the Earned Media Advantage Guided Tour has risen in popularity with our customers as they seek dedicated support and campaign management to help accelerate business during an otherwise difficult time.”

Newswire’s Guided Tour program has successfully secured multiple media placements in reputable outlets such as Forbes, Business Insider, Newsweek, and more. Companies in tech, healthcare, business services, and e-commerce have been able to increase site traffic,  enhance lead generation performance, and convert new sales opportunities thanks to Newswire’s strategic media and marketing communications campaigns. SimplyRFID, a Guided Tour customer, was able to close two major sales and saw increased site traffic after launching campaigns with the help of Newswire’s strategists. 

Newswire’s Earned Media Advantage Guided Tour has been a silver lining for many companies this year as they look to rise above the challenges they have faced in their respective industries.

Find out how Newswire’s Earned Media Advantage Guided Tour can help elevate your business during these unpredictable times. 

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

To learn more about how Newswire can help you, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
VP of Earned Media Advantage Business 
Newswire
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire.com